Natland Group sells remaining stake in Digital People

7.3.2023

Natland sold its online fashion business. Across e-commerce became the sole owner of Digital People, which operates the ZOOT and Bibloo e-shops

Prague, 7 March 2023 – The investment group Natland has completed four years of activity in the online fashion business. It has sold its minority stake (49.99%) in Digital People to its current majority owner, Across e-commerce. The latter had been running fashion brands and e-tailers ZOOT and Bibloo for more than a year when it bought a majority stake from Natland at the turn of 2021 and 2022, and has now become the sole and 100% owner of Digital People.

At the same time, CEO and minority shareholder Milan Polák, who joined Natland at the time of the acquisition of Different, which he founded with Simona Poláková, will leave the Digital People group.

Across e-commerce belongs to the Slovak group Across Private Investments with a 20-year history, which is involved in e-commerce, tourism, hotel, healthcare and real estate. The details and exact value of the transaction, which is subject to the approval of the Antimonopoly Authority, are subject to commercial confidentiality and will not be disclosed.

Natland entered ZOOT when financial problems meant that operations were halted. He provided funding during the reorganisation and helped restructure the company. Following the completion of the reorganisation plan, which was led by Natland and supported by all voting creditors, an acquisition growth phase followed. In addition to Different, the acquisition of Digital People, which included the Urban Store, Bibloo brands, was phased in. Natland’s role culminated in late 2021/early 2022 with the entry of strategic partner Across e-commerce, which also assumed an executive role in Digital People, and now becomes a 100% shareholder.

Digital People and its flagship brands ZOOT and Bibloo operate in eight markets in Europe. Last year, the e-shops were visited by 7.5 million customers per month, who placed a total of 1,357,000 orders. The average order value was around CZK 1,400.

Legal services for the transaction were provided by AK Glatzová & Co.

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Natland is an investment group operating primarily in the Czech and Slovak markets. It invests its capital mainly in medium-sized companies, with a strategic focus on the energy and real estate sectors. It manages its own assets, those of its shareholders and qualified investors through specialised investment funds. It is an expert in crisis management of companies in complex situations. Natland was founded in 2002 by Tomas Raška, who is the majority owner, and the group currently has two other shareholders: Karel Týc and David Manych.

Media contact:
Hana Filipová
Head of Marketing&Communication
hana.filipova@natland.cz
+420739500844

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